Launched in 2010, Ichitan disrupted Thailand’s ready-to-drink tea market with its Japanese-inspired green tea products. Over the years, it diversified into energy drinks and functional beverages, achieving nationwide retail presence. Ichitan combines innovative flavours with efficient production and promotion, nurturing strong brand loyalty and solid financial growth .
Products
- Ichitan Green Tea – Mildly sweetened RTD tea, top seller in domestic chilled tea segment.
- Ichitan Honey Lemon Tea – A popular twist for wellness-minded consumers.
- Ichitan Energy/Functional Drinks – Expanded line catering to growing demand.
Highlights
- Rapid market penetration since inception in 2010, doubling revenues in key quarters
- Focused innovation on product line expansion and niche segments.
- Strong domestic brand identity, with export potential.